Micromax become indias largest and World 3rd largest trader
According to the report , micromax overtake 22 % share in market of smartphone shipment compare to the 20 % market share
of Samsung. Micromax has seize 22 per cent share in the India smartphone market in terms of shipment in the October-December 2014 quarter.
Micromax has remarkably expel Samsung to become the first domestic trader to take the top position in the Indian smartphone market.
The top four traders in india were Micromax,Samsung,Lava,Karbonn.
India, which has the world's second-highest number of mobile phone accounts after China, is the third-biggest market by number of smartphones sold.
Low-priced smartphones are the top sellers in a country where many buyers are upgrading from feature phones.
Micromax and Samsung were followed by two other Indian budget smartphone brands, Karbonn and Lava, by number of handsets sold in fourth quarter.
Over the last few months, Samsung has slowly lost its market share in India to indigenous players like Micromax, Lava, Karbonn as well as global compititor
like Motorola and Xiaomi.
In 2014, Samsung had 24.5 percent share of the global smartphone market, 31.3 percent in 2013 and 30.3 percent in 2012.
This incredible performance is partly due to Micromax’s continuing appeal to mobile phone users upgrading to smart phones.
Its flagship line of products has also very effectively targeted the US$150 to US$200 (INR9,000 to INR12,000) segment, with products
such as the Canvas Nitro and Canvas Hue."
The third and the fourth spots were also claimed by Indian companies, namely Karbonn Mobiles and Lava, respectively.
Overall, the Indian smartphone market, which is the third largest in the world, experienced a strong annual growth of 90%,
with a total of 21.6 million units shipping in the quarter, the report notes.
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